The Digital Seva Kendra programme is a flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy.
The journey of e-Governance initiatives in India took a broader dimension in mid 90s for wider sectoral applications with emphasis on citizen-centric services. Later on, many States/UTs started various e-Governance projects. Though these e-Governance projects were citizen-centric, they could make lesser than the desired impact. Government of India launched National e-Governance Plan (NeGP) in 2006. 31 Mission Mode Projects covering various domains were initiated. Despite the successful implementation of many e-Governance projects across the country, e-Governance as a whole has not been able to make the desired impact and fulfil all its objectives.
It has been felt that a lot more thrust is required to ensure e-Governance in the country promote inclusive growth that covers electronic services, products, devices and job opportunities. Moreover, electronic manufacturing in the country needs to be strengthened.
In order to transform the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to transform India into a digitally empowered society and knowledge economy.
At the very least, a website can help your customers find you, providing contact details and showcasing your work. But the marketing opportunities that the internet presents go much wider and deeper than this.
You can tell visitors about your product or service and promote special offers. You can improve customer service by giving useful information and enabling customers to offer feedback.
Promoting your company online
Your website is no use if nobody visits it. Simple steps like choosing a memorable name, promoting your website and driving traffic to your site via email marketing campaigns and including your web address in printed marketing materials and company stationery can all help.
Social media marketing is now routinely used by many businesses to promote their businesses online and engage with customers and to build their reputation and brand. Establishing a presence on Twitter, Facebook and LinkedIn can allow you to communicate directly with exisiting and new, target markets.
You can also use online equivalents to traditional marketing methods — advertising on other websites that your target customers are likely to visit, for example, or setting up affiliate marketing relationships with other companies.
But one of the best ways to get visibility is to appear high up in search engine rankings.Search engine optimisation and pay per click advertising are generally considered the best ways to get people to your site.